That's a new reason for rejection...

[kippurbird]

Rejection letter a friend of a friend got. Said friend already has a few novels published.

At this time, we are looking for authors with a considerable following of readers. I am afraid that we will not be considering your book for publication at this time, as we do not see an adequate fanbase on the Internet."

Comments

[jacedraccus.livejournal.com]

I think they're saying "Ok, you have already published books, but you do not have enough fan fiction about those books on the intarwebs, so you are clearly not popular enough for us to publish your latest book."