That's a new reason for rejection...

[kippurbird]

Rejection letter a friend of a friend got. Said friend already has a few novels published.

At this time, we are looking for authors with a considerable following of readers. I am afraid that we will not be considering your book for publication at this time, as we do not see an adequate fanbase on the Internet."

Comments

[kippurbird.livejournal.com]

It's not literature likely, but the executives who probably told the editors this.